Shifting lines, Slient peaks

Rethinking borders under the shadow of Himalayas Focusing on the conflict between national boundaries and fluid natural boundaries around the Himalayas, this project explores the existence of ambivalent boundaries between China and India.

Date: 2024

Cover printed in sliver with screenprint and sewn with red thread. The book is stripe bound and French fold printed double sides, also includes a part of folded out and a part of single pages. Printed in Offset Silver and Xerox. 

Paper: 
Cover: Silver Poster Paper 90gsm; kozuke white 45gsm 
Innerpage: Arena Smooth Extra white 70gsm; Silver Poster Paper 90gsm; Peregrina Majestic Real Silver 120gsm 

Size: 344pages, 200*275 mm
 




Not Exactly What I Had In Mind, So I Created My Own
-An Inquiry Into A Perfect Graphic Design Course

Drawing from existing design education publications, theories, examples of design education programmes, and the voices of design educators, this project attempts to restore the reality of design education in the contemporary context in a satirical way for graphic design students, while offering new approaches to design education.

The publication serve as a reader using republishing text from graphic design educators. While the republishing text could be read with the review to help audiences to understand the key ideas conveyed in the text. After stating the issues from the text, the publication provides a speculative solution with a “perfect graphic design course” in a ironic way.


Date: 2024

Perfect Bound, printed in Xerox. Cover with flap printed in RISO black. Inkjet printed dust jacket. RISO black printed bouchure hide in the cover. 

Paper:
Inner pages: Arena Natural Bulk 90gsm; Yellow Poster Paper 90gsm
Antalis Novatech Gloss 115gsm
Cover: G.F Smith Color Plan Factory Yellow 135gsm; Splendorlux 1 premium white, 200gsm

Size: 436 pages, 135*190 mm
 
Editorial design and art direction for an academic research project of the artist Karema Munassar. 

This publication is an archival collection of dialogues and poems about the moon collected by the artist from participants in more than thirty locations around the world, as well as the artist‘s own interactions with the moon. 

Date: 2025

Elastic Band Bound, printed in RISO Black. Cover printed in CMYK Xerox.

Paper:
Inner Arena Natural Bulk 90gsm
Peregrina Majestic 120gsm
Peregrina Classics 120gsm

Size:128 pages, 150*205 mm

 
This too shall pass

A visual essay that explores the impermanence of nature, questioning the significance of written in stone and how stones exist independently of human symbolism.


Date: 2023

Perfect bound. Hard cover with embossing. Printed in HP Indigo.

Paper:
Arena natural bulk 90gsm

Size: 210 pages, 176mm*228mm 

 
Sunroof

Sunroof is a visual travelogue. The palm-sized book provides a sense of laziness as daylight passes through the sunroof. It is a documentary of a period of time in which one is free to roam.


Date: 2024

Perfect Bound, printed in Offset. Cover with flap.

Paper:
Munken Lynx Smooth 90 g/m²
Munken Kristall White 120 g/m²

Size: 306 pages, 90*120mm

 
MIST
-An EP by Crawling Fish


MIST is a sound art, album art project. A speculative sound art EP about London in the year of 2074. There is imagined disparity between rich and poor, skewed resources, one part of the human race living in a bubble of fantasy, and the other part of the human race crawling through the in need of redemption.


Date: 2024

Inkjet printed 12-inch vinyl cover and 600*900mm Poster. 33RPM Vinyl.

Paper:
Cover: Munken Lynx Rough 170gsm
Poster: Munken Lynx Rough 120gsm

4’33” Shanghai

Drawing inspiration from John Cage’s 4’33”, which emphasizes listening to overlooked sounds in silence, I use this project to highlight the suppressed voices of Shanghai during COVID-19. 


Date: 2022

The album include a 7 inch vinyl and a booklet. The booklet is M-fold and can be teared to show the hidden spreads. Back cover of the dust jacket can be starched off to show the hidden information. Installation is made by pieces of shredded music scores.

Paper:
Lanxuan 128gsm; Chinese silk paper 270gsm


Size: 20pages, 200*200mm



A Crumb In The City

This publication aims to challenge human's perceptions of pigeons as a harmful animal, an environmental nuisance, and a disruptor of order. Humans do not recognize this citizenship of pigeons and wanting to banish them from the daily functioning of the city. The publication intend to explore pigeons is just like human through personification storytelling in print media practice.


Date: 2023

Saddle Stitched. Printed in Xerox.

Paper:
Cover: Recycle Paper 200gsm
Inner Pages: Recycle Paper 80gsm
 Size: 120 pages, 152mm*201mm

Empathic Trees

This project challenges anthropocentrism by presenting trees as equals to humans, exploring their emotional connections, coexistence in public spaces, and anthropomorphic interpretations to deepen the human-tree relationship.

Date: 2022


Three independent booklets bound by rubber bands, and punched holes combined together with binding clips. It includes six samples of trees rubbing texture.

Paper:
Lanxuan 85gsm, film paper 120gsm, litmus paper

Size: 180*210 mm, 17 pages; 144*188mm, 48 pages; 103*182mm, 40 pages; 210*288mm, 6 pages
 
If There Are No Flowers In The Garden


An odyssey through a fantastical garden teeming with illusions and nightmares. Through the journey, themes of resilience and self-discovery emerge, urging readers to confront their own shadows and find courage in the face of adversity. Blending fantasy with introspection, the narrative unveils the transformative power of forgiveness and the beauty that blooms when one dares to plant seeds of hope in the darkest of places.


Date: 2024

Saddle Stitched. Printed in RISO black.

Paper:
Arena Natural Smooth 90 g/m²

Size: 40 pages, 200*280mm
 
ServicepointJNG is a cooperative design practice by Jiayi and GG, providing visual design and creative research for clients. We work across print, digital, art direction, and experimental projects, combining research and dialogue to develop cultural and practical design solutions.



Email: info.servicepointjng@gmail.com
Instagram: @servicepointJNG
Graphic Design / Art Direction / Editorial Design / Visual Identity / Exhibition